A cocoon wrap based on my painting at VIDA
There does not appear to be any science to the ratio between the number of likes for a merchandise and its sale. I occasionally track the sales of merchandise such as scarves, ties, sheer wraps, T-shirts and totes from my portfolio on the online design label VIDA.
The default position is that there is no sale which makes any rare sale particularly satisfying. I had not checked my VIDA sales figures for quite sometime until yesterday. That is when I was pleasantly surprised to discover that a particular wrap in the picture above had sold one unit. The retail price of the cocoon wrap is $110 of which I earn a very small percentage per unit. So far I have sold eight different pieces over a period of about three years earning in a total of about $40 in my commission since those are my paintings/artworks.
A front view of the same cocoon wrap
Coming back to the ratio between the number of likes to the sale of items, four of the eight have sold without anyone liking it. In other words, the persons who purchased them liked them enough to buy them straight. In contrast, there was one particular multi-wear wrap which was liked 88 times without selling a single piece.
I could have written on many much weightier and more consequential themes this morning but chose this instead in a studied attempt not to get involved in social media recriminations. I find art as the most salubrious zone to spend most of time in these days. Turning a blank piece of paper into something visually interesting for even one person other than myself is a pleasant experience. That is equally true of my continuing poetry in Hindi/Urdu.