Lululemon’s “anti-ball crusher” pants
Yoga wear/gear maker Lululemon has come up with what they call “anti-ball crusher” or ABC pants for men. They are supposed to be pants that do not bust your balls when you wear them. These pants sound like a solution in search of a problem. I am aware of ball-crushing underwear but I have never come across pants that do that unless one consciously goes for two sizes too small. That would be a lifestyle choice and not a problem.
Growing up my brother Manoj and I were notorious for demanding to wear tight shorts. We hated those floppy ones through which a category 5 hurricane can sweep through without experiencing any resistance. So I understand that there are men who like all-purpose pants that they can wear throughout the day. What I find curious is that they are calling it “anti-ball crusher” pants and they are selling very well. Obviously there are men who have a problem with the way the current lot of pants grabs their crotch.
It is not for me to suggest Lululemon the catch phrase for their new line but they could try something like “Pants that don’t squeeze you lemons.”
The company says this about their new line for men: “We designed these pants with all-day comfort and performance in mind - seriously, you're going to want to live in them. A wide paneled gusset and four-way stretch Warpstreme™ fabric make these pants commute, travel and sweat ready. We get it, you're going places.”
The reviews on the company’s website are fairly strong….
Just about now I lost interest in pursuing this post any further. So just deal with the fact that I started something and gave up half way.